Give Your Customers a Better Mobile Shopping Experience

May, 11 2018

Give Your Customers a Better Mobile Shopping Experience!

Prepare your Business for the Mobile Takeover

It seems like yesterday we were browsing the internet viewing random, meaningless HTML webpages consisting mainly of tags for headers, paragraphs and links. Websites were boring with no user interaction. The only thing “high speed” about the internet was how quickly your fingers could push ENTER on the keyboard. Social Media consisted of chat rooms and the only shopping people did online was for 800 numbers to place orders over the phone.

Welcome to the internet revolution and WEB 2.0! If you’re selling online today then it’s extremely important to have your ecommerce website built using the latest technologies and internet trends. The rapid increase of smartphone usage and various mobile devices means your ecommerce website must be responsive or have a mobile version.

There are basically two ways of creating a mobile ecommerce website. One is by taking an existing ecommerce website and making it responsive. The other way is by creating a separate mobile ecommerce website all together. A responsive web design is basically your complete desktop version “shrunk” to fit smaller mobile screens.

So, here are a few design tips for creating a separate mobile ecommerce design.

K.I.S.S Content (In this case; KEEP IT SHORT AND SWEET)

Content is how your online store is found by the Google trolls, so it’s the main ingredient for your mobile ecommerce site. But keep content simple, direct and as short as possible on your mobile site without losing the context for your brand and its products. While you want your customers to be able to read the same content from one device to another, don’t’ overcrowd and be more concise when describing your products. This may involve breaking up text over multiple pages.

Layout, Navigation and Functionality Simplified

Due to smaller screens on mobile devices, layout and navigation should be simpler than your standard desktop version. Eliminate those unnecessary graphical elements, such as the dancing baby, or menu buttons with no destination, and especially oversized product images that may reduce optimal viewing on mobile devices. And even though you may be breaking up text over multiple pages, only provide enough details about your products that keep navigation easy. Remember, your mobile navigation design also needs to be optimized for touch screens or non-mouse devices.

Checkout Process Optimized

Reduce the number of steps it takes for buying your products by adding a guest checkout where a customer doesn’t have to sign up for an account. It’s quick and it makes it easier for customers to take advantage of impulse buying. If a customer is shopping on a mobile device, 9 out of 10 times they want an expedited shopping experience. If your checkout is more than a couple of steps, display a progress bar that allows the customer to see how many steps remain. And with the advent of so many payment services, offer different ways to pay instead of just debit or credit cards. Google Wallet, PayPal and Amazon are leaders in alternative payment solutions.

Bonus Tip

Make sure all your “Call to Action’s” are visible on every page of your mobile site without having to scroll to the end of a page. “Shop Now” “Read More” “Learn More” “Sales” Buy Now” etc. tell your customers what you want them to do.