May, 11 2018Give Your Customers a Better Mobile Shopping Experience!
Prepare your Business for the Mobile Takeover
It seems like
yesterday we were browsing the internet viewing random, meaningless HTML
webpages consisting mainly of tags for headers, paragraphs and links. Websites
were boring with no user interaction. The only thing “high speed” about the
internet was how quickly your fingers could push ENTER on the keyboard. Social
Media consisted of chat rooms and the only shopping people did online was for
800 numbers to place orders over the phone.
Welcome to the
internet revolution and WEB
2.0! If you’re selling online today then it’s extremely important to have
your ecommerce website built using the latest technologies and internet trends.
The rapid increase of smartphone usage and various mobile devices means your
ecommerce website must be responsive or have a mobile version.
basically two ways of creating a mobile ecommerce website. One is by taking an
existing ecommerce website and making it responsive. The other way is by
creating a separate mobile ecommerce website all together. A responsive web
design is basically your complete desktop version “shrunk” to fit smaller
So, here are
a few design tips for creating a separate mobile ecommerce design.
K.I.S.S Content (In this case; KEEP IT SHORT AND SWEET)
how your online store is found by the Google trolls, so it’s the main ingredient
for your mobile ecommerce site. But keep content simple, direct and as short as
possible on your mobile site without losing the context for your brand and its products. While you
want your customers to be able to read the same content from one device to
another, don’t’ overcrowd and be more concise when describing your products.
This may involve breaking up text over multiple pages.
Layout, Navigation and Functionality Simplified
Due to smaller screens on mobile devices, layout and
navigation should be simpler than your standard desktop version. Eliminate those
unnecessary graphical elements, such as the dancing baby, or menu buttons with
no destination, and especially oversized product images that may reduce optimal
viewing on mobile devices. And even though you may be breaking up text over
multiple pages, only provide enough details about your products that keep
navigation easy. Remember, your mobile navigation design also needs to be
optimized for touch screens or non-mouse devices.
Checkout Process Optimized
Reduce the number of steps it takes for buying your products
by adding a guest checkout where a customer doesn’t have to sign up for an
account. It’s quick and it makes it easier for customers to take advantage of
impulse buying. If a customer is shopping on a mobile device, 9 out of 10 times
they want an expedited shopping experience. If your checkout is more than a
couple of steps, display a progress bar that allows the customer to see how
many steps remain. And with the advent of so many payment services, offer
different ways to pay instead of just debit or credit cards. Google Wallet,
PayPal and Amazon are leaders in alternative payment solutions.
sure all your “Call to Action’s” are visible on every page of your mobile site
without having to scroll to the end of a page. “Shop Now” “Read More” “Learn
More” “Sales” Buy Now” etc. tell your customers what you want them to do.